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The McGraw-Hill 36-Hour Course: Online Marketing

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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts yo A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!


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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts yo A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

30 review for The McGraw-Hill 36-Hour Course: Online Marketing

  1. 4 out of 5

    Katherine

    Don't know much about SEO or web analytics? What about social media? This is a highly educational marketing book that will have you going back to it, even after you've read it. Definitely, a must have for business owners looking to expand their online marketing knowledge.

  2. 4 out of 5

    Teri Temme

    "Tools like websites, e-mail, social media, web analytics, search engines, and online advertising are merely marketing support systems that help build and maintain relationships and subsequently make sales." Great book and you can take an online test and get a certificate of achievement.

  3. 5 out of 5

    Troy Clark

    Great book for beginners but far too basic for anyone who's familiar with the industry. Chapter one was my favorite. The "certificate" exam is a joke as the right answer practically screams "Choose me!"; pick the longest "answer" and you'll be right nine times out of ten.

  4. 4 out of 5

    Ellen Keeble

    If you're new to online marketing and are looking to create a website this book will show you where to start. It provides a great road map for people new to SEO and marketing when it comes to building sites.

  5. 4 out of 5

    Mary Lou

    Good reference on marketing targets

  6. 5 out of 5

    Elizabeth

    A great guide to Online Marketing. Don't try to just "learn as you go" when attempting Online Marketing, it's not enough. This book gives you the foundation you need to be successful.

  7. 4 out of 5

    Diana Weaver

    Well developed, thought out book on the topic with step by step guide on how to make an impact marketing online.

  8. 5 out of 5

    Dan MacInnis

    Good read. Basic online 101.

  9. 5 out of 5

    Omrrys Isaias

  10. 5 out of 5

    Yasheve

  11. 4 out of 5

    John Kramer

  12. 5 out of 5

    Tyler

  13. 5 out of 5

    Nanchez

  14. 5 out of 5

    Angela

  15. 4 out of 5

    Lynn Moon

  16. 4 out of 5

    Wyatt

  17. 4 out of 5

    Angie Shumway

  18. 5 out of 5

    Len Lamensdorf

  19. 5 out of 5

    warren holohan

  20. 5 out of 5

    Rebecca T Marsh

  21. 4 out of 5

    John

  22. 5 out of 5

    Robin Martinez

  23. 4 out of 5

    Maha

  24. 4 out of 5

    Audrey

  25. 5 out of 5

    Cesar

  26. 5 out of 5

    Waranpong

  27. 4 out of 5

    Alejandro Cremades

  28. 5 out of 5

    Middlethought

  29. 5 out of 5

    Themistblog

  30. 5 out of 5

    Roger

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