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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-po Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.


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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-po Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

30 review for Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)

  1. 5 out of 5

    Todd Maxwell

    I registered a book at BookCrossing.com! http://www.BookCrossing.com/journal/12550083

  2. 5 out of 5

    Chelsie

    Sometimes I feel like the flow in this book is off. For some sections, it is not organized in a way that I like.

  3. 4 out of 5

    Nas-Dompu

    wow

  4. 4 out of 5

    Jonnathan Patrey

  5. 4 out of 5

    carla

  6. 5 out of 5

    Ninang

  7. 4 out of 5

    Lisa Wuertz

  8. 5 out of 5

    James Emerson

  9. 5 out of 5

    Maria Cerase

  10. 4 out of 5

    Evan Fraser

  11. 5 out of 5

    Mark Lester

  12. 4 out of 5

    Jorgehrdz

  13. 5 out of 5

    Sab H. (YA Bliss)

  14. 5 out of 5

    Olga Kozynina

  15. 4 out of 5

    kriSna

  16. 5 out of 5

    Kristel Go

  17. 4 out of 5

    Be

  18. 4 out of 5

    Ninang

  19. 5 out of 5

    Stephanie Young

  20. 4 out of 5

    Ruben Bravo Castano

  21. 5 out of 5

    Maria Cerase

  22. 4 out of 5

    Healthmedia

  23. 4 out of 5

    Jason Eikner

  24. 5 out of 5

    Aadi

  25. 5 out of 5

    Kilacunae

  26. 4 out of 5

    Mohannad Rohaym

  27. 5 out of 5

    Sosi Demirtshyan

  28. 5 out of 5

    Deivid Valdez

  29. 4 out of 5

    John

  30. 4 out of 5

    Caitlin Rose

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