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Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) PDF, ePub eBook
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File Name: Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing)
Author: William F. Arens
Publisher: Published April 25th 2005 by McGraw-Hill/Irwin (first published October 1st 1993)
ISBN: 9780072964721
Status: AVAILABLE Last checked: 20 Minutes ago! Rating :
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Book Sumary

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-po Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the �coffee table book� for Advertising, it is known for its current examples, the author�s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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